With the support of the New Talent Award, photographers can turn their "images in their imagination" into reality. The search is not for finished works on a given theme, but for image ideas that arouse curiosity for more. The first three best-of-the-best winners of the competition receive cash prizes totaling 3,000 euros, selected by the jury from the ten winners each year. All winning entries will be published in the German photography magazine ProfiFoto.

The following documents must be submitted:

• An informal description or concept of the project (no more than 2,000 characters)
• five to a maximum of ten photographs as work samples. The awarded photography projects must be realized within eight weeks of the announcement of the jury's decision. Exceptions are only possible after consultation with the organizer.

The prizes

A jury of experts will award prizes to five photography projects. The jury will also select the three best works from the total of ten winning works in the two competition sections each year. These will receive cash prizes totaling 3,000 euros (1st place 1,500 euros, 2nd place 1,000 euros, 3rd place 500 euros). All winning entries will be published in ProfiFoto.

Judging:

The jury will make a pre-selection based on the online gallery, for which prints will be requested from the participants after the closing date, which will be judged during the final judging.

Important:

• Participants must own all rights to the submitted images.
• The organizers reserve the right to reject entries that violate ethical or moral standards. By registering online, participants affirm that they are the sole authors of the submitted conception, that they may freely dispose of the presented works and existing rights of use thereto, and that the images are free of third-party rights.
• The submitted concepts and resulting works may be used for the competition and its journalistic evaluation. The organizers have the right to exhibit the conceptions selected by the jury for this purpose and the works implemented with the help of the prize, as well as to publish them in the context of the journalistic evaluation.
• A complete series, consisting of original photographs, of the photography project created as part of the competition will remain with the organizer for archival or exhibition purposes.
• For the use of the photographic concepts realized within the framework of the competition and their journalistic evaluation, the participants cannot claim a usage fee