A poetic narrative, an imaginary drama or a meditative journey? From 8 to 11 October 2018, the winning photographer of the HIT THE ROAD contest will have carte blanche to express his own artistic vision of escape during a four-day road trip with an ALPINE car and a LEICA camera.

Hit the road is open to all photographers who are French or living in France. The photo project must be carried out in France and can be shot in color or black and white. Expenses will be paid by ALPINE in accordance with the contest budget and a pilote-guide will help the winner to plan and realize their project.

The deadline for entries is 20 September 2018, and the winner will be announced on 26 September 2018.

HIT THE ROAD is co-directed and produced by HAVAS GALLERY.

What winner will receive

The winner will be selected by a judging panel made up of experts from the photography and design worlds and will be awarded the following:

Awards

• The winner will carry out the artistic project that he submitted and will have the use of an ALPINE car and a LEICA camera of his choice for 4 days.
• The winner will receive training from LEICA.
• The winner will receive a prize of 2,000 euros and a definitive gross lump sum of 2000 € excluding VAT in consideration of the licensed use as defined in the rules.
• The winner will receive a one-to-one professional consultation with an expert LEICA photographer and/or member of the judging panel.
• The winner will receive help from a pilote/guide to plan the trip and will have help from a creative team to finalize the project.

Exhibition

The winner’s photos of his project will be on display at the Faubourg Saint-Honoré LEICA store in Paris from 6 December 2018 to 2 February 2019 and may also be exhibited across ALPINE and HAVAS GALLERY networks.

LEGENDS NEVER DIE

One is a German company loved by connoisseurs of photography and images. The other is a French company loved by fans of smooth driving and elegant design. For decades, these two timeless brands have remained true to their identity, demonstrating long-standing expertise and an ability to constantly reinvent themselves. With their products, they both offer customers an irresistible opportunity to escape from the everyday.

About Alpine

Founded in the Alps by Jean Rédélé in 1955, Alpine is renowned for its French-style sports cars. Throughout its history, the company has designed agile, high-performing cars that provide a uniquely thrilling driving experience.

In 2016, after a 20-year manufacturing hiatus, Alpine returned with the Alpine A110. This new model is the successor of the Berlinette car that first made Alpine famous, predominantly in the motor racing world. A bridge between the brand’s past and future, the A110 is a sports car that incorporates Alpine’s founding principles: design, lightweight construction, compact size and agility.

About Leica

Leica Camera AG is a German company that has been designing and producing analogue and digital cameras and high-end optical equipment for over a century. The company has a long tradition of excellence in precision optics and mechanics, which it has built up since 1849 when it originally focused on microscopy. The inventor of the 35-mm format (34 x 36) in 1914, Leica became known worldwide thanks to its dedicated community of big-name photographers, photography enthusiasts and aesthetic artists. Known for its innovative technology, the company designs cameras and optical equipment that provide the best images in any conditions, from shooting to observation.